The Web browser choice screen, also called the Ballot screen, is a screen in european versions of MS windows specificcaly designed by the European Comission to annoy the user after installing MS windows.
No, the images above are not entirely fake. While the captions under the browsers are a little altered (In original, every single one of them says "This browser is the best browser", which is far less helpful), the ballot screen is real. Well, in Europe at least. It is now going to appear to everyone who ever attempts to install any version of Windows in Europe, making the installation process one step more annoying.
It all started when Crybaby Software (formerly known as Opera) came to the European commision, and complained that noone really uses their web browser. The European Commision, consisting entirely of old people who have never seen a computer in their life, agreed that something should be done about that.
There's not much more to tell about that. The rest can be seen above.