Hard gay is a persona of comedian and wrestler, Masaki Sumitani. Much like in the fashion of Borat, Hard Gay is a foreigner in performing skits in japan, therefore, can get away with most outrageous behaviour or comments.
Masaki Sumitani was born December 18, 1975 in Harima Prefecture, Japan. After graduating from Hyogo Prefectural Kakogawa Higashi High School, he entered Doshisha University and majored in Commerce.
Putting his degree in commerce to good use.
Introduced in 2002, as whom he finally rose to national prominence in 2005. HG is known for his skits that involve running around in various cities helping people out all the while trying to be as flamingly gay as possible, incorporating hip thrusts and shouting out various catchphrases.
The fact that Hard Gay does not portray any Japanese gay subculture also explain why the sketch was allowed to be aired in Japanese TV, which has its own code of political correctness.
Its ok, as long as he portraying a foreigner.
Sumitani's supposed homosexuality was exposed as a gimmick when he was caught in the midst of a date, with Japanese actress and swimsuit model Anna Suzuki whom he has since married and had a baby.
This 'sei' most likely comes from the Japanese word "urusai" which is commonly translated as "shut up" or "shut the fuck up" depending on the force behind the word. Colloquially "urusai" can be said "urusei", and after that people have been shortening the word to "ussei" and "ssei", which is most likely where HG got "sei" from.
Whenever Hard Gay wants to tell someone to come after him, he turns around, bends over some, slaps his ass, and shouts out, "Come and get some!"
Hip Radar- Stars gyrating when he is close to his desired location. Works Much like a dowsing rod....only gayer.
Translation: Target acquired FOOOO!