Like Cristal before it, Patron Tequila is the "in" drink of hip-hop because of its luxury status among tequilas, which is kind of like being the best whore.
A search of an online hip-hop lyrics database, like UrbanLyrics.com, will give you 321 results to the date that this topic was written. Holy shit. Some of the most famous rappers to drop the Patron brand name include:
50 Cent -- Guess it tastes like being increasingly insignificant.
Chamillionaire -- Do you really want to drink tequila with a guy who likes to be "Ridin' Dirty?"
And Lil Jon -- Wait, tequila is crunk juice? Pour me some of that shit now!!!
There's even an independent rap record label in Arizona called Patron Records. They better hope that fucking fat heffers and getting fucked out of your money continue to coincide.