The most popular sports magazine in the world for a period, now manages to stay in business by dedicating an annual issue to female swimwear. We asked some sports fans why this issue tends to be SI's most popular ...
Before anyone busts a gut over this article and its unfair treatment of SI, let's have a look at its illustrious history.
SI has a hard on for Michael Jordan, having had him on the cover without the Bulls 12 times, and with the Bulls 56 times, but only because the rest of the team were getting pissed off.
SI has a very strong editorial team that deals with amateur athletics - college football especially. This is primarily because the main purchasers of their Swim Suit Edition are highly strung college jocks.
There is an urban myth known as The Sports Illustrated Cover Jinx. This jinx says that appearing on the SI cover condemns the athlete to a period of bad luck and decline. This is dumb for two reasons: (a) Anyone who appears on the cover of Sports Illustrated is probably due a hefty piece of bad luck anyway, or they wouldn't have been put on the cover in the first place (i.e. they're at the peak of their career) and (b) Michael fucking Jordan.