Mack “John Cheese” Leighty sends me this link, with the instructions, “This is fucking awesome, but you have to read the whole thing. You’ll want to stop, because you’ll think you know what the story is about, but you have to keep reading.”
Then he linked me to this.
Do what he says. You won’t regret it.
In print journalism they talk about the inverted pyramid structure, where you put the important facts at the top of the story because 1) you know many people will not read very far and 2) if the editors need to cut for space, they can just lop of the less important facts at the end. That’s why newspaper stories seem to just peter out rather than building up to some kind of conclusion.
I personally believe that this reporter just started making shit up and sticking it on at the end, just to see if anyone was reading that far. And I believe that he is a genius.