5 Meanings Of 'Never Forget' You Never Realized Existed

The aftermath of 9/11 spawned the now-infamous phrase "Never Forget," which started as a sincere symbol of shared trauma and became a punchline. At the time, I even put a static sticker on my car with an American flag and "Never Forget" on it. You will probably roll your eyes at this, because "Never Forget" now seems to mean:

Never forget what a terrible thing they did to us.
Never forget to get revenge.
Never forget that "they" hate us.
Never forget that we are always in danger.

But that's not what it meant when I got the sticker. It may have meant that for many people, but there were a bunch of other, more worthy things we were supposed to "never forget" too. Which is what I was trying to hold on to when I mutilated my car. Unfortunately, it seems we forgot all those things, and only the negative things above remain.

Let's try to remember some of those things we said we'd never forget. (Warning: This is an inspirational article, so there will be hand-crafted inspirational images. Turn back now if you are offended by inspirational images.)

#5. "We Are All Americans"


(I have tried to help Mr. Lennon out by compensating for some of his lack of imagination.)

I was in Europe when the attacks happened -- Paris, specifically. My friends and I wanted to come home, of course, but nobody was up for immediate air travel, for obvious reasons, so we were stuck there for a couple weeks.

The first we heard about it was a French souvenir vendor telling my friend, "I'm so sorry about what happened to your country." During all the rest of our stay in France and Italy, the support and sympathy was amazing. Every shop had an American flag, and signs saying "We Are All Americans" were everywhere. It sounds surreal now, after passing through the era of "Freedom Fries" and "surrender monkeys," but there was a brief time when the world's hearts were fully with America ... until we decided to invade a couple of countries, one of them completely unrelated to the attacks, and caricature every country that disagreed with us as cowards and terrorist sympathizers that didn't deserve to have their names on our fast food.


If we ever decide waffles are our enemy, I suggest renaming these "Cartesian grid fries."

My best memory of the trip was in Paris, before the attacks. Our group of six friends went to my cousin's little apartment and shared a delicious home-cooked meal with my cousins, their spouses, and my aunt and uncle. There wasn't a single language we shared between us. I thought of making a Venn diagram of who spoke what, but it made my head explode. Everybody spoke at least two languages, but nobody spoke the same two. There was English, French, Mandarin, Cantonese, Spanish, and I think someone pulled out a little German? Every time you turned to talk to someone else, you switched languages, sometimes having to find a third person to bridge the gap. But it never felt like a barrier; it felt like a wonderful game among good friends, even though most of these people had just met. I still smile looking back at it.

Anyway, I like to think that is how things could have turned out if we'd gone a different way.

#4. Millions Of Ordinary Heroes

When we talk about the "heroes of 9/11," a lot of times, people just think of the cops and firefighters (and the passengers on United 93), who absolutely belong at the top of that list. But in the days right after, it seemed like the country, and New York in particular, was teeming with people demonstrating all the good parts of humanity. (As a Californian, this is painful for me to admit.)

One story at the time hit me in particular, because I don't normally expect heroism (or decency) out of financial firm managers. From USA Today: "Some executives died because they stayed to help evacuate their offices. At Fuji Capital Markets, three managers who saw the explosion in the North Tower raced through the 80th floor trading room, where no one had seen anything. "It's a bomb! Get out! Get out!" Keiji Takahashi, 42, screamed. The trading floor emptied, and its 120 employees survived, but Takahashi and the other managers were not seen again." They saved 120 lives at the cost of their own.


Keiji Takahashi, proving that not all finance people are scum after all.

Sometimes, the choice to live also required heroism, as in the case of Lauren Manning, who escaped the building on fire and ran across the street to put herself out on the grass. As she lay there with 82 percent of her body burned, she felt an "overwhelming ... impulse to let go." Unable to stand the thought of leaving her 10-month-old son behind, she fought to stay alive that day, and through months of painful recovery, until she could come home to him.

The site was also flooded with volunteers of all kinds putting in extreme hours to search the rubble and support those searching the rubble. People from all over the country donated money (an estimated $1.2 billion) and more blood than the Red Cross could use. I like to imagine that they put the rest in a giant tank and sprayed it out of a fire hose on the set of a Tarantino film.


Random people stood outside with signs just to thank the rescue workers (and celebrate the new groundbreaking drama Smallville).

You might have heard of the asshole Starbucks location which took advantage of the attacks to charge exorbitant prices for bottled water. But the reason it became such a viral story was that it was so rare and contrasted so sharply with what everybody else was doing. Even other nearby Starbucks locations were serving free water and coffee to rescue workers, so I guess whoever was running this one was just a champion sociopath.

In the years since, I've barely heard any tales of these financial managers and office workers. And while I do hear people talk a lot about the cops and firefighters and rescue workers, they seem to revere them only as abstractions and symbols, often using them as a badge of how patriotic they are, or how unpatriotic the person they are arguing with is. When it comes time to (literally) put our money where our mouth is, our gratitude level seems pretty sad, as getting money for these people's health problems has been like pulling teeth. From a shark.

#3. Maybe Not All Mean Jokes Are Awesome

In the days after 9/11 some comedians said this was totally going to change the face of humor. Time's Roger Rosenblatt wrote a piece called "The Age of Irony Comes To An End" -- which, ironically, people started mocking him for like maybe hours after.

Today, this seems laughably naive, and we think of it as the dismissable ravings of people too stunned to think straight, like a drunk telling everybody at the bar how he really, no, REALLY loves them. Boy, it sure would have been dumb, we think, to have made any permanent vows at that time to turn the future landscape of humor into nothing but PG-rated puns and corny dad jokes. Good thing we got over that fast!


I think we have quite enough Keep Calm posters as it is.

What we forget is that almost everybody goes a little overboard when they first stumble on some epiphany, like quitting alcohol or smoking, or discovering that other groups experience racism or sexism, or joining CrossFit. They kind of go full zealot for a bit, but most people quickly settle down to a sustainable level. It would be a mistake if, out of embarrassment over the initial wave of zealotry, the person put the whole experience away in their closet of shame and went back to the way they were -- back to addiction, or ignoring racism, or a non-cult-like exercise regimen.

We focused on how dumb it was to talk about always making positive jokes all the time, and missed an opportunity to think about the different kinds of negative jokes we make, and whether all of them are really worth keeping. I'm not talking about "censoring" other people's jokes; I'm talking about each individual thinking about the kind of jokes they want to make themselves. How much humor do we lose by not saying "fag," or other slurs, and might it be worth it? Is it worth publicly making fun of some hobbyist's badly-written personal blog in my column if it's going to direct a bunch of trolls to her comment section to harass and insult her? Does it depend on how funny her terrible blog is, or does that not matter? Is it worth it to make a joke that makes a million people laugh, only to be forgotten about a few minutes later, at the expense of causing a hundred people piercing hurt that lasts for months?

I feel like we're gradually coming around to asking these questions now, but we had a shot to pick up on this 15 years ago, and it could have spared so much meaningless meanness and so much wasted time crafting forgotten jokes that even their makers cringe at and try to distance themselves from now. Time that could have been better spent making good jokes, or maybe gardening or playing video games or something.

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Christina H

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