9 Ludicrous Trends In Advertising We'll Never See Again

As you may have noticed, one of the trends of old comic book ads was incorporating the product into an act of heroism in an extremely stupid way. Maybe you throw a pie to distract an enemy or quickly oil your hair so first responders don't mistake you for a criminal. The writers tried to create these showcases for the adventuring potential of their product, but it just ended up looking like complicated instructions on how to make dangerous situations worse. My modern brain sees these ads and immediately imagines how many women will be run over because of them. Which makes this hard-on both troubling and strange for me to bring up.

Seriously, why did everyone during this era add five extra steps to shoving people out of the way of moving cars? Who thinks sicking a dog on a baby in the street is a proper solution to getting it out of traffic? I swear if you search this writer's house he has pictures of traffic accidents hidden under his mattress. This isn't how you advertise shoes -- it's how you advertise tiny coffins.

Smith Brothers! The only cough drop that will make your armed sentry say, "I think I hear whispering and sucking sounds coming from the direction of that menthol and licorice scent. If only every day at my kidnapping job was this easy."

"Help, the ice is breaking! W-wait, are all you fucking people unwrapping Tootsie Rolls? A-are you going to try to like tie together a little rope or ... YOU'RE JUST EATING THEM!? You unimaginable monsters! Stop watching me DIE!"

As this ad explains, skinny girls don't get enough Vitamin B1, calcium phosphate and iron in their diet. Which is why, right now, every female reader just opened a second browser window to Google how to avoid Vitamin B1, calcium phosphate and iron. And these ads weren't for women with eating disorders or strange diseases. These were for healthy but lazy women who wanted a shortcut to getting fat but lived in a time before instant gravy had been discovered. In the 50's, when you asked a stewardess for a seat belt extender she'd say, "Only if you tell me your secret!"

These ads came from an era where a woman was so eager to please her man that she'd gain weight just so he got a better workout releasing her into the sea. It was a kinder time; a time when a man might tell his wife, "Sweetheart, I'll do that vacuuming for you. I didn't buy you a god damn pizza so you could move all around and burn its calories off."

I included this ad because now that you're fat, I thought your boobs might look too luscious. I have your back, ladies.

Maybe this is my pussified modern brain talking again, but I don't think it's responsible to suggest someone jump into a gunfight armed only with childhood obesity. Classic ads are filled with examples of adults encouraging children into dangerous situations, and once they're there, the children themselves make decisions that I would describe as suicide attempts. It's like the people back then had this absurd ability to separate fiction from reality that gave unmedicated artists to draw panel after panel of child-slaughtering gum adventures. But of course, no one was better at endangering kids than Captain Tootsie.

I'm not sure what's crazier to me ... the fact that the police have no problem with Captain Tootsie eating candy while he watches two children fight a man to the death, or that the fat kid's name is actually Fatso. This is something a draft dodger would write to convince a recruiting officer that he's too unhinged to carry a weapon. I carefully read every Captain Tootsie ad because I'm sure eventually one of the characters is going to say, "I'm writing this comic while wearing a cape made of faces." The rough draft of this was written in toddler skeletons.

This ad doesn't feature any actual dangerous activity, but it is the finest guide to getting your ass kicked I've ever seen. Kids, if you have a clari-flute and 15 minutes of clari-flute training, don't believe the people at the party cheering you on. This is a trick to humiliate you. And police, if you're reading this, find the person who wrote this and I have a feeling you'll also find where several of his missing classmates disappeared to.

Now see, having a kid lure a gorilla into a cage by running into it first is a plan that I don't see a single problem with.

In this one, Captain Tootsie teaches children, who have never even heard of stilts before, how to walk on stilts in the street. And when, surprise, a manure truck is about to run over a little girl, Captain Tootsie tackles her toward the truck. So what I want to know is, at the end of the day does Captain Tootsie return all of these kids to their parents, or does he leave the dead ones where they fell? Who are the ad wizards who came up with Captain Tootsie? I ask because I'm worried that they might really think they're wizards. The people around them could be in danger.

I might joke that Captain Tootsie is probably touching, definitely killing dozens of children, but at least those children don't exist. THE BRAIN made this bizarre child endangerment theme real by taking out full page ads asking for snapshots of children from around the country and posting them next to their home addresses. I get that the 1940s were a different time, but I think I speak for all of 2011 when I say what the fucking fuck.
Seanbaby invented being funny on the Internet when he made Seanbaby.com. You can follow him on Twitter or face him on Facebook.









If someone threatened to "push" my face in, I would have to laugh. Then I'd probably get punched in the face, but it'd be totally worth it.
ReplyI don't really see what wrong with printing kids names and address. Why, I have a book filled with children's photos and addresses, simply from following them home after school with a camera and tele-photo lens.
ReplyThe Shield! The Hangman! Captain Commando! And...Archie?
ReplyOne of these things is not like the other... One of these things does not belong...
One of them is from a Capcom game?
Not only is that judge/whipping story true, it made the news back then. Google the names "Marbury" and "Busching" and you'll turn up a 1945 AP article about it, printed in a bunch of papers under different headlines. It mentions some interesting details, such as the fact that his wife was *against* the whole whipping thing.
ReplyEven funnier, there was apparently a photo taken. It's not online, but it was auctioned off recently, so there's a description on a couple of sites. Google "Lloyd Busching" to find it (and add "auction" if you want to narrow it down). God, I love the internet!
Why is someone always kicking over a chair in those Charles Atlas ads? Are they mad or is that part of the workout?
ReplyYes, but you also have to knock over a lamp while reading a book as well..
A chair killed Charles Atlas's wife, so he takes his vengeance out in his comics.
I would love an article just on Captain Tootsie.
ReplyI laughed at the manure truck part so hard it hurt. Seanbaby is one of the funniest comedians I know.
ReplyLaughed till I cried... And Holy S**T, Frank Stefanko on the Brain.. He's the guy that photographed for Bruce Springstein, including "Darkness of the Edge of Town"
ReplyAt least Captain Tootsie gallantly sends the girls off to get the police when confronted with the robber. That should cut the casualty rate somewhat, right?
ReplyGrasping at straws here . . .
And yes, I am old enough to remember most of these.
This is the single greatest article I have ever read. It is now 3am and I was supposed to be in bed a hell of a time ago. I couldn't stop crying with laughter long enough to go to bed. Now my dog is pissed at me for waking him up constantly. Captain Tootsie is my hero.
ReplyI demand a high budget gritty modern reboot of Captain Tootsie.
ReplyI have no problem with the Charles Atlas ads. Most bullies only understand a punch in the face anyway. Good for the skinny guy for deciding to do something about the a*****e who was intimidating other people at the beach or dance. These ads reminded me of the viral video from Australia of the bullied fat kid who body slammed the little punk who was taunting him.
ReplyApparently you aren't smart enough to convince people to do your bidding.
I have no problems with the Charles Atlas ads, as the only thing most bullies understand is a punch in the face anyway. These ads reminded me of that viral video of the bullied fat kid in Australia body slamming the creep who was taunting him.
ReplyCaptain Tootsie seems to be committing a crime by helping that girl up the tree, just saying....
ReplyOh...My... God... I so badly want a miniature monkey right now... How did it become unnaceptable to offer pet monkeys via mail?? someone should completely bring that back
ReplyIn #8 it looks the the kid gets a mustache as well as the ability to beat the s**t out of people. A++ exercise program, that.
Reply'Obviously you're fired. But before you go...'
ReplyI was literally in tears laughing at that.
Plus, why is an Asian kid playing the part of Luis? - this made me laugh so hard. I'm not sure why. Maybe because it implies that this was an afterschool special? Who knows.
ReplyDoes anyone else think that the transition to the last panel in the first comic suggests that the kids are cooking and eating the snake? I know they say that they're waiting for "tootsie fudge", but I really don't think Tootsie Rolls lets off clouds of steam when you put them over a fire...
ReplyI dunno. If they are cooking the snake they teased with the corpse of it's dead mate, its meat would taste bitter. Unless they are cooking the one Catain d******k killed with a -PUFF-PUFF- rock!
Sorry, I gotta breath. BRB
It's true - I remember some of these. But please understand that we NEVER believed advertising back then - we understood that it was simply meant to dupe us into buying questionable products. No sane person (even a kid) would have succ*mbed to these stupid ads. And remember, in those days we kids would leave the house in the morning and ride our bikes or walk around the surrounding towns with absolute impunity, never giving a thought to parental supervision, and our folks were only too glad to be rid of us for the day while they did their own things. We came back when we were hungry for dinner, none the worse for wear. So which generation of kids is safe? I've made it to old age, so I think mine was.
Reply Hide All See All 3 RepliesI can agree with most of that, not implying kids today aren't safe or anything. Don't have any, after all. I know this however: None of us are safe from Popsicle Pete.
Considering violent crime among youth is down these days...gonna say this generation?
Yeah dude, you managing to survive doesn't actually prove anything... There were plenty of scary, dangerous people out there (our generation didn't come up with pedophilia you know), you just didn't hear about them as much.