For years, World's Fairs have given countries opportunities to tell other countries, "Look at all the cool shit we have going on! Things ain't going so bad for us, huh?" However, as with many rushes to display how much radder you are than everyone else, things have gone ridiculously wrong at times, leaving us with events that history should be embarrassed of. As it turns out, when you attempt to maintain relevancy in the world, a lot of things can fail.
7Buffalo Bill Doesn't Need Your Stinkin' World's Fair
The 1893 Chicago World's Fair is mainly remembered because, nearby, H.H. Holmes was building an insane death trap that masqueraded as a hotel. However, it should also be remembered because of how much it couldn't get its shit together. Investors managed to raise a ton of money, but arguments between literally everyone involved in the creation of the fair, along with the construction woes that come naturally with a project that barely anyone was ready for, led to a massive deficit. If only there was some popular attraction that had been proven successful, with an owner that was eager to get involved with this flailing thing?
Geo. R. Lawrence
"Uh, no, not you Meatpacker Mike. But thanks for the offer."
Surfing atop a wave of fame, kickass name choices, and questionable racism was Buffalo Bill's Wild West And Congress Of Rough Riders Of The World. Buffalo Bill, born as William Cody, was known for being a brave soldier and for contributing to the near extinction of a species. He used this notoriety to open up the first Wild West Show, which glamorized the American Old West.
According to these shows, you couldn't go outside without having to fend off a posse of bandits, and the noises you made during your initial gunfight would attract Native Americans who would savagely attack you until you murdered them all too. Then, you'd finally be able to sit down, have breakfast, and repeat the whole process. Gone was any notion that much of the "Wild West" was a bunch of people trying to fend off dehydration. It was a man's world, where you'd shoot first and then shoot the questions that came out of your own mouth later, because questions are for Europeans. And people ate it up.
"For 5 cents extra, you can throw tomatoes at Sitting Bull!"
Buffalo Bill would've gladly used the fair as an avenue for his show, but the organizers refused. So, disgruntled, he took his show to Chicago anyway, as if to say, "I know that you'd really like to outdo Paris and all that, but what people really want to see are some goddamn guns." And then, to add a "motherfucker" to the end of that last sentence, he put his show right beside the fair, and it was enormously popular, stealing attention and visitors.
The Chicago World's Fair, despite all of its majesty and the plethora of exhibits that were only half finished for a majority of the fair's duration, bled money until steel tycoon George Washington Gale Ferris Jr. had a Ferris wheel built. So any grand delusions about sophistication attracting people can be put to bed, right beside the corn-fed wife that a Wild West gunslinger goes home to when he's done butcherin' Nebraska. Just give the people what they crave: violence and giant, spinning things that they can sit in.
6World's Fair Vs. World's Fair
It's hard to find a better instance of how awful people can be than with human zoos. In these, people of any un-Caucasian race would enact scenes in their "natural habitat," one that was way more fitting for their "simple minds" than the great white habitat.
Yeah, that's the face I made discovering this too.
For example, if you were a painfully unlikable white man who wanted to include an exotic taste of Africa in your fair of textiles and machinery, you'd simply dress up a bunch of African people in whatever you thought looked most fitting to ooga-booga in, and you'd have them mill around a hut for a while. Your friends would delight in the degradation of a forever's worth of culture, and you'd be able to proudly contribute to a practice that lasted for far too long.
Human zoos were a big exhibit in the Paris Colonial Exposition of 1931, which was used to show off all of the things gained through France's colonial expansion. "Hey, I know that a lot of you think that what we did was bad, because we tried to 'civilize' everyone and treated people pretty poorly in our march across Africa, but we got something really neat! Look at this painting! And this dress! Totally worth it! It's all GOOD. Let's clink glasses and pretend that we're not terrible."
Joseph de la Neziere
"... Uh, maybe we should close our eyes while clinking."
"Nah, not so much," said the counter exhibition, named The Truth On The Colonies, which was established by the French Communist Party. Using what I'd like to call the "Mechagodzilla Tactic," The Truth On The Colonies was created with the specific purpose of destroying everything that the Paris Colonial Exhibition stood for.
While the first fair was meant to glorify imperialism and all the great things that happen when you bulldoze through morals, the second was meant to slap wrists and say that there was a better way to go about doing things. And, because this column is primarily about trying and failing, barely anyone attended the latter.