Every one of us has decried a double standard at some point. The double standard in the workplace when it comes to paying women, or among universities when it comes to letting in people who thought high school was boring.
But while we're wondering how admissions departments sleep at night, there are some much more common double standards that we rarely complain about since we're too busy obliviously believing in them. For instance ...
PSAs Are About Other People, Not Us
If you leave your house occasionally, even just through the magical portal of television, you'll be no stranger to PSAs (public service announcements) warning you about the dangers of drugs, drunk driving, texting while driving, not reading to your kids and not eating "the other white meat."
However, if a corny anti-drug commercial has ever made you want to shout at your TV "NOW I AM GOING TO GO DO EVEN MORE DRUGS!", you're not alone. Many people shout at their televisions, and also, the effectiveness of PSAs has been shown to be mixed, at best.

"I am going to do ALL THE DRUGS! I'll show YOU, TV!"
And it's not just because the commercials are corny.
While the college students in this study were aware of, and realistic about, dangers outside their control(like being hit by lightning, or the government trying to bring them down for no reason, or corporate America repressing them, or something), they were unrealistically optimistic about their odds of avoiding self-controllable risks, like drunk driving, drug overdoses, STDs or becoming a hipster.

Or a metrosexual.
Another study asked students about how "vulnerable" they were to 10 negative life events including heart attacks, alcoholism, diabetes, muggings and divorce, and of course they rated "the average student" as much more vulnerable to these things than they (or their close friends) would be.
Many smokers, for example, acknowledge that "most people" who smoke will get addicted and/or die from it, but also believe themselves, for some reason, to be an exception. If you showed them a PSA about how smoking is addictive and kills people, they'd just nod their heads and completely agree, as long as "people" doesn't include them.
Another experiment tried to individually educate people on their risks from stroke, cancer, heart attack and car crashes, but only the stroke and cancer messages stuck. Again: Cancer and stroke are things people tend to see as mysterious afflictions from God or fate, while heart attacks and car crashes are "controllable" things, and no matter what statistics you quote, people are convinced they've got it handled -- or maybe they subconsciously don't want to change their lifestyles.

"This cake could never kill me. We love each other so much."
Apparently you can't even convince people to wash their damn hands before eating or stop leaving potato salad out in the sun, or whatever, without them agreeing heartily that it's a problem and remarking how ignorant other people are about food safety, while making a sandwich on their dog's back.
I'm not sure I need to say this, but don't try this at home.
We Are Considerate Drivers, Other People In Traffic/Line Are Jerks
Evidence shows that bad traffic makes us physically and mentally ill, and apparently it also makes us really judgmental.

"Asshole! I bet you use dogs as sandwich tables!"
I don't know about you but I've caught myself a number of times thinking, while sitting in a traffic jam, about how everyone else "doesn't really need to be there"; that they're mostly all housewives who could have run their errands any time of day and happen to be out on the road at rush hour because they're stupid procrastinators, while all I want is to just get home from work. After a moment's logical thought, it's pretty clear that most people around me are also just trying to get home from work.
Part of it is not being able to put a face on most of the other drivers, giving me a blank slate to project all kinds of prejudices on them. In one study where researchers stopped a car too long at a green light, the test subject behind the car was more likely to honk if they couldn't see the driver -- probably imagining all kinds of awful things about the monster inside.

Skull recreated from drivers' descriptions of the unseen driver blocking them in traffic.
In addition to hiding the driver, they also tried another round where they placed a rifle in the back window, a good prop to help an already angry driver build up the imaginary character of the asshole gun nut unseen in the car ahead. This, not surprisingly, caused more honking.
A few suggestions for future researchers who really want to provoke some honking, or perhaps actual violence.
Another study showed that drivers in Palo Alto, one of the wealthiest communities in the world, were more likely to honk at a "low status" car than a "high status" one, possibly allowing them to imagine they were honking at a welfare queen with a sense of entitlement, or perhaps someone who belonged to a -- heavens! -- labor union.
Waiting in line -- which is basically a traffic jam without the cars -- triggers a lot of the same impulses. It's understandable. In both cases, a certain number of people are ahead of you, and they need to do their thing before you can do yours. Since their needs are being prioritized ahead of you, it's natural to ask the question of whether they REALLY need to be there, and make up some reasons why they probably don't, giving you an easy target to blame for the long line.





Getty
Getty
Cracked.com
Getty
Getty
Getty
Getty

1533 Comments
Load Comments