American culture is famously amnesiac -- spending a decade in our country is like trying to watch Dude, Where's My Car? with Guy Pearce's character from Memento without the evening ending in an explosion of confused violence. I think the media are largely to blame for this condition, because the media are largely to blame for rap metal, and I still haven't forgiven them for that. The news media would cease to exist if we didn't desperately care about every single thing they report on, so they fuel our curiosity and outrage by treating every story as an unprecedented, scandalous mystery and challenging us to come up with the answer.
For example, a young pop star getting drunk and acting like an asshole becomes "IS [insert soon-to-be-irrelevant name here] OUT OF CONTROL?" even though we already know that half of all famous people are raging shitheads and most of us have been guilty of the exact same type of behavior at one time or another. A relatively minor yet inconveniencing procedural error in some company or government-run institution becomes "[mistake] LEAVES HUNDREDS WITHOUT [non-vital good or service], WILL YOU BE NEXT?" even though we know that the inconvenience is temporary and nobody's life is in danger. But every year we make an unspoken agreement with the media -- they will bring us the news as if they just arrived on planet Earth and have no memory of the previous centuries of human existence, and in turn we will selectively ignore huge chunks of our own knowledge and experience, just so we can pretend that the news is interesting.
Here are five of the most ridiculous questions we were asked in 2013 that we should've already known the answers to.
5Who Could Have Predicted That Blockbuster Films Like The Lone Ranger and Pacific Rim Would Fail to Find a Mainstream Audience?
Walt Disney Pictures/Legendary Pictures
Both The Lone Ranger and Pacific Rim -- colossally budgeted at around $200 million each and expected to kick off new franchises -- bombed catastrophically, like a fat astronaut in a low Earth orbit. This totally unexpected outcome signals something foreboding about the film industry. Clearly the age of the big blockbuster is over; the only things we can count on now are sequels of proven franchises and Sandra Bullock.
20th Century Fox
This outcome should have been obvious all along, because 100 years of moviemaking have given us absolutely no excuse to think otherwise. The Lone Ranger and Pacific Rim were blushingly expensive movies in two genres that have never been huge box office draws. Why would bathing each production in a $200 million shower of hubris suddenly convince audiences to go see them?
"What if we throw in the car?"
No Western or giant-monster film in history has ever grossed $200 million domestically. The closest Westerns have ever come were the True Grit remake, which pulled in $175 million on a budget of $38 million, and Unforgiven, with a lifetime gross of just over $100 million on a budget of $14 million. (It's actually tied with Maverick, but Maverick is immediately disqualified due to my suspicion that it was partially funded by Mel Gibson's Nazi gold.) The two most successful Westerns ever made, combined, cost less to produce than Disney spent to shelter and feed Johnny Depp and apply his Glenn Danzig face paint.
Walt Disney Pictures
There was also a substantial earmark for dead birds.
The giant-monster genre is much more of a wasteland. (Please note that I'm not counting the Transformers movies as "giant monster" movies, because they aren't. They're Transformers movies.) Cloverfield is the biggest success ever -- that movie managed to earn $80 million (a little over three times its budget) based on a hugely successful viral marketing campaign that deliberately told you absolutely nothing about the film except that a bunch of douchebags were going to be imperiled by a Statue-of-Liberty-decapitating mystery beast. That's like handing a kid a present shrouded in Space Tyrannosaurus wrapping paper -- the present itself may end up sucking, but there's no way that kid isn't going to open it and make sure.
The only other monster "success" was the 1998 Godzilla remake, which earned $136 million on a budget of $130 million. Most of that blazing 5 percent profit was based on Independence Day juice -- there wasn't a single preview that didn't make it abundantly clear that the bards behind this spirited retelling of Godzilla were the same two blind squirrels responsible for Independence Day, the 1996 tidal wave of American currency that Will Smith surfed to international superstardom. The movie was so terribly received that TriStar executives immediately cancelled its plans for a Godzilla trilogy and narrowly avoided being executed for war crimes. However, since the obvious decision is to revisit it 16 years later and throw even more money at it, 2014 will bring us yet another Godzilla reboot, starring box office champion and electrifying hit-streak machine Aaron Taylor-Johnson (star of Shanghai Knights and Kick-Ass 2).
Legendary Pictures/Warner Bros. Pictures/Toho
Historically speaking, this can do nothing but succeed.
Pirates of the Caribbean is largely responsible for this trend. Before 2003, pirate movies were box office poison. Film students kept copies of Roman Polanski's Pirates on their desks like shards from the Challenger explosion, warning them against the dangers of dreaming too big. Children hung copies of Cutthroat Island above their beds to catch nightmares. If you brought either of those films into a Blockbuster, they would instantly erase every other tape in the store like a haunted magnet.
But Disney poured $100 million into their pirate movie anyway and cast Johnny Depp and Geoffrey Rush as the two most captivatingly entertaining pirates in cinematic history, and Hollywood mistakenly believed it was the "$100 million" side of that equation that resulted in the film's success (judging by The Lone Ranger, Disney thought the winning recipe was "$100 million and Johnny Depp"). People would've watched those two characters play backgammon on a tugboat through a black and white Kinetoscope if the writing was good enough. Money doesn't create interest -- it just makes interesting things look better.
4How Could Sony and Microsoft Release Such Unreliable New Game Consoles?
Sony's and Microsoft's new systems, the PlayStation 4 and Xbox One, are bricking straight out of the box. People are getting screwed out of their hard-earned cash -- these companies willfully shipped products that were broken because they only cared about their bottom line. They owe every single customer an immediate replacement, somebody needs to lose their job, and they'll be lucky if they don't get sued.
Every television, toaster, VCR, DVD player, video camera, and yes, even video game system ever manufactured has an allowable failure rate, meaning a small percentage of them will be completely functionless the instant you take them out of the box. It's just part of buying and selling merchandise that requires an intricate network of interwoven parts to operate correctly. Think of every mechanical and/or electronic Christmas gift you've ever received as the pyrotechnics team at Madison Square Garden. If even one of those guys shows up drunk, Metallica is going to look like a middle-aged ping pong team instead of a quartet of flame-shrouded rock Olympians. The same is true of your new gadget.
"Why aren't you Metallica?!"
However, according to the Internet, this is the worst human rights violation that has ever occurred. Seriously. Do a quick search for "Hutus and Tutsis" and "PS4 failure," and see which one gets you more results. Never mind, I'll save you the trouble:
In reality, the failure rate of the latest PlayStation and Xbox consoles is probably lower than 1 percent, which seems like a large number when that translates to thousands of consoles, but they sold a million of these things in one day (and 1 percent of 1 million is 10,000). Whether we like it or not, that's an expected (and acceptable) failure rate, and we know it. There is no conspiracy, no disgruntled factory employee sabotage, no CEO that needs to be fired, and no drastic company-wide initiative that needs to be taken.
All of those consoles will be repaired or replaced in time, just like that microwave you had to send back to Samsung the day you bought it because it failed to cook your tater tots. The difference is that nobody has ever sold a million microwaves in 24 hours. That 1 percent failure rate is usually spread out over several months. Also, most people only fill out customer feedback questionnaires when they are angry. Think of how many "rate your purchase" emails from Amazon you've ignored -- you don't leave feedback when you are totally satisfied, you just enjoy your new item and go on with your life. So, you have between 10,000 and 30,000 bitterly dissatisfied customers (per system) leaving frothingly melodramatic 1 star reviews on the Internet in a single day, which makes Sony and Microsoft debuting a new product that no one is required to buy look like a violation of the Geneva Conventions.
Arman Zhenikeyev/Photos.com/Getty Images
"The PlayStation 4 sustains itself with human blood drawn through
palm-boring octopus pincers set in the grips of every controller!" -Sony