Most people see video games as a source of entertainment. Others see them as a forum for competition. Still other visionaries see them for what they truly are -- a golden opportunity to shamelessly peddle wares to a captive audience. We've highlighted some particularly shameless instances of advertainment before, but far from being dissuaded by their examples, these folks stepped up to the plate, rolled up their sleeves, and said, "That's not how you whore out your integrity -- this is how you whore out your integrity."
5 Doritos, Pepsi, Mountain Dew, and AXE Body Spray in Metal Gear Solid: Peace Walker
Metal Gear Solid: Peace Walker designer Hideo Kojima, on a self-proclaimed mission to "surprise players," littered the world of Solid Snake with the most blatant product placement this side of a grocery store shelf -- Mountain Dew, Pepsi NEX, Doritos, and even AXE Body Spray made appearances in the otherwise "serious" and "philosophical" series. So Kojima technically did surprise players, much like getting caught in bed with half a sorority is a great way to surprise your wife.
They weren't just there for window dressing, either. The game's designers (and the products' PR departments) wanted to make damn sure you associated these endorsements with peak health of both body and mind. To that end, they turned chips and soda into power-ups that could restore your health and psyche, the latter being the game's measurement of how quickly your body can naturally heal itself. So they're essentially saying you will die if you don't rabidly consume those chips and soft drinks, but they don't stop there: Should you actually die with Doritos or soda in your inventory, they will bring you back to life. As far as Peace Walker is concerned, junk food is the new Jesus Christ.
That one bag can feed 5,000 mercenaries.
Then there's AXE Body Spray, which improves your psyche gauge by making you smell better. That's how they reconciled including a product that wasn't even around in the '70s (when Peace Walker takes place). Pretty thin justification -- but not as thin as you'll look in this slimming black AXE T-shirt!
Perfect for repelling any female enemies.
Unfortunately for diehard capitalists in the Sweet Land of Liberty, by the time Peace Walker made it to the states, all licenses had expired. The idea of replacing everything with more logical military items like first-aid kits and MRES never occurred to the developers, so they just palette-swapped the chips and soda to generic store brand products. And all the other soldiers made fun of Snake for drinking Alpine Mist until he had to eat his lunch alone in the band room.
4 Chupa Chups Lollipops in Zool: Ninja of the Nth Dimension
Few realizations are more depressing than the point when you first understand that, to bring your dreams to fruition, you may have to sell out to Big Corporate. This must be how Amiga felt when they made Zool: Ninja of the Nth Dimension. Their game was supposed to be competition for Mario and Sonic, a side-scrolling adventure perfect for kids who could identify with neither plumber nor rodent.
The problem was, Amiga didn't have Mario or Sonic money and could not afford to finish the game on their own. That's when they approached lollipop conglomerate Chupa Chups for a sponsorship deal and the two sides forged an agreement that would subtly promote Chupa Chups in-game, while leaving the integrity of the experience intact.
"There is no Zool, only Chupa Chups."
Chupa Chups ejaculated their logo and product all over the unsuspecting platformer, leaving the poor game sticky and ashamed. But Chupa Chups did not care -- even if it made zero sense in context, their product was first and foremost. The entire first world (the Sweet Zone) became nothing but a giant commercial -- every few screens, you'd find the Chupa Chups logo glaring loudly in the background, 10 times larger than Zool and utterly dominating the entire design of the level. Players were understandably put off by the punch-in-the-face advertising, and Sonic and Mario, the two video game mascot superpowers, continued their bloody and terrible war unopposed. Well, except for Bonk. But fuck Bonk.