Movies are a pretty simple experience: As long as there are no jerks texting, babies crying through the action sequences, or mystery fluids spilling onto your arms from some unseen place that is better not investigated, all we need is a good flick and a comfortable seat. But it turns out the movie experience is not quite as simple as that; there are all sorts of things about watching films and television shows that we never consider -- or even outright hate -- that are actually making the whole thing better ...
5Spoilers Enhance Your Enjoyment
If being drawn and quartered were still in practice, it would be chiefly employed on those who reveal spoilers -- at least according to the Internet. Is there anything worse than waiting for the next installment of your favorite franchise, spending months religiously avoiding all teasers, reviews, and human interaction in general, only to have someone in line with you carelessly blurt out that the National Treasure was in our hearts all along?
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"So Bruce Willis was Rosebud the whole time?"
Well, according to science, you're strangling an elderly couple outside a Nicolas Cage movie for nothing. A study at the University of California, San Diego revealed that, much in contrast to popular belief, spoilers actually enhance our enjoyment. In a series of experiments, researchers presented test subjects with one of three different versions of a story: one that was spoiled beforehand, one that was in its original, unspoiled state, and one that had the spoiler incorporated somewhere in the middle -- presumably via a clown face popping up halfway through and screaming "HE'S BEEN DEAD THE WHOLE TIME HUHUHUH!"
To the absolute shock of all, the results unanimously proved that overreacting Internet forum members do not, in fact, represent the sum total of human psychology: Test subjects who knew the spoilers beforehand enjoyed the stories significantly more than those who experienced them unspoiled. Subjects exposed to middle-point spoilers also enjoyed the stories less, but we'll chalk that one up to the Impending Death Clown.
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You ruin everything, Patrick.
Researchers theorize that this is because we tend to focus primarily on the plot and the resulting suspense, which prevents us from chilling out and taking in all the other wondrous elements that make up good storytelling. Or, as Jonathan Leavitt of UC San Diego's psychology department more eloquently put it, "Once you know how it turns out, it's cognitively easier -- you're more comfortable processing the information -- and [you] can focus on a deeper understanding of the story."
Everyone has that one book they can read again and again, or that one movie that only gets better with repeated viewings. If spoilers really were as big of a deal as we make them out to be, wouldn't it stand to reason that your enjoyment would decrease with each subsequent viewing?
Everything gets worse. Everything.
So the next time some irate Internet denizen yells at you for revealing a spoiler, you just tell them that, scientifically speaking, you're actually doing them a favor. They'll have no cause to type homophobic slurs at you now!
4You Like Horror Movies Because of What Happens After the Movie
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A really good horror flick is like a roller coaster ride -- it gets your heart thumping, your blood pressure pumping to eyeball-bulging levels, and your breath huffing like a marathon runner. But what you may not realize is that this state of physiological arousal sticks with you well after the movie's over. It's called the excitation transfer process, and it may be the real reason you keep going back for scares again and again. That's right: You're not an eager horror fan with an appreciation for the art of film; you're a pathetic terror addict.
Seriously, though, ease off a little.
Glenn Sparks, Ph.D., explains that being in this amped-up state after enjoying a good fright causes any emotions you experience to be intensified. An after-movie dinner, bar hopping with friends, a late-night romp with your significant other -- it's all going to feel that much better if you first share your evening with your old friend Freddy Krueger. One study observed participants' reactions to artwork after performing one of several activities -- "sitting normally, engaging in 15 or 30 jumping jacks, or viewing a happy or scary video" -- and watching the scary movie was the only one shown to improve the participants' level of appreciation for the art.
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"You guys suck. But right now I'm too stoned on Hellraiser to care."
Of course, it doesn't always work positively. This phenomenon can also hold true in the opposite direction: If you slip in a Mr. Pibb puddle on your way out of the theater, resulting in a week-long case of the sore-ass, your heightened emotions will amplify the negativity of the incident and it could cause you, on an unconscious level, to forever associate hockey masks with persistent ass pain.