In Zoolander, Ben Stiller plays a male model who only knows how to make one facial expression in front of a camera: Blue Steel. Most of us have Facebook friends with their own version of Blue Steel -- a particular facial expression (or if they've had a few drinks, body part) that comes out every time someone tells them to say cheese. Well, it turns out that some of Hollywood's most iconic actors are no different when it comes to selling their movie. For instance ...
8Eddie Murphy Raises His Eyebrow
Eddie Murphy has this thing he can do with his eyebrow that he wants you to check out. It first showed up on the poster for Beverly Hills Cop.
Murphy appears to be looking out at us from inside this fish out of water comedy, and saying, "You believe these Hollywood assholes?"
Then he brought it out for The Golden Child, where he used it to say, "You believe these Chinese assholes?"
But recently, he seems to be using his eyebrow to express disbelief at the circumstances of his career, since he only seems to break it out for the posters of his absolute worst movies.
"You believe these Hollywood assholes paid me to make this movie?"
He doesn't break it out for Dr. Dolittle. But on Dr. Doolittle 2 ...
Could it be that somewhere deep inside Eddie Murphy, the comedic genius from the 80s is still alive? Like Axl Foley, Murphy's inner genius can't believe the shit these Hollywood assholes are putting him through. Maybe he's trying to signal out to us, like the guy in Diving Bell and the Butterfly but with more expressive eyebrows.
Do you think that theory's too far fetched, Mr. Nash?
Huh. So to recap ...
7Jean-Claude Van Damme is Always Flexing His Right Arm
Of course having a go-to look requires some talent or, at the very least, the ability to emote. Lacking that, a favorite body part will do. For instance, Jean-Claude Van Damme desperately wants to show you his right arm. And he swears he's not flexing. Although ...
... that's not technically an athletic stance in anything that's not body building.
And even in body building, that's not considered anything but a dance move.
You can actually track the rise and fall of Van Damme's career by how focused the movie's poster is on his right bicep. For instance, despite Van Damme's best efforts, the art director of this early poster seemed to miss the point ...
"Why does he keep yelling 'Not the face, the BOOM!' at me?"
The art director of Black Eagle had the nerve to cover his right bicep with a small Asian man -- either out of spite or because he was tired of trying to make a fight scene out of what is clearly just JCVD doing his hair.
But at the height of his career, they look like propaganda posters from a fascist dictatorship that is ruled by the muscles of Van Damme's right arm.
"Yes, very impressive Mr. Van Damme. But you've been standing like that for six straight hours flexing and unflexing your arm. Everyone's hungry."
By the end they were clearly just sticking a gun in his hand while he flexed his right bicep, and trying to take the picture before he noticed. This strategy was clearly at work on the hilarious poster for Double Team ...
He is either flexing or he was putting on a top hat that magically transformed into a handgun.
When it was announced that JCVD would be starring as two twins in the film Double Impact, fans assumed they would finally get a chance to see another side of Van Damme, or at least his left bicep.
What are you hiding Van Damme?
Finally, when his career had fallen apart and he'd lost the right to say which arm he gets to show off, we learn the horrifying secret he's been keeping. His left arm.
It looks like they photo shopped his head onto Frank Costanza's body.