You don't have to go far to find someone complaining about how every damned movie has to be in 3D these days. It doesn't help that they cost more (and you never know just how much more -- it seems like theaters just roll a D&D die or something and add that number onto the ticket).
It's a large-print die. For the older customers.
And it's just a big stupid gimmick, right? If they're going to try to charge you up to $20 a ticket, you better damn well be getting something amazing out of it. But instead all you get is a big headache and something occasionally jumping out of the screen at you. Right?
Actually, there are ways to use 3D to actually make movies better, rather than as a big-budget version of a children's pop-up book. The film makers just have to be willing to do them:
4Make Real 3D Movies
It's easy to think 3D is 3D, and the only difference between Avatar and Clash of the Titans is the difference between corny and extra corny. But there are actually two ways to do it -- the real way and the easy way. The real way is to actually shoot it with a two-eyed camera that films things the same way your two eyes judge depth and form a 3D image from it.
This camera is fancy and therefore expensive, so there's a lazy way too, which is to just shoot the whole thing with a regular one-eyed camera like a regular movie, and then you have some low-paid overseas workers basically cut out the actors digitally and turn it into a digital diorama.
Just like this, but on the computer.
That's why a lot of people complained about 3D movies like Clash of the Titans and the 3D parts of Superman Returns. They paid $13-$20 for a ticket and got something that looked like that dinosaur UFO shoebox there. Sure, you can convert 2D movies to 3D better than that, but it costs a lot more time and money, words that make many studio heads cough violently.
Fun Activity: Cut out the characters in this Clash of the Titans screenshot. Congratulations, you just saved yourself $5.
On the other hand, movies like Avatar were actually shot with a 3D camera, and though people may bicker about how shitty the story was, they have nothing but praise for the 3D and the visuals. Even people who thought it was a piece of shit thought it was a beautiful piece of shit.
Like Treasure Planet. Seriously, get that movie and watch it with the sound off.
CG animated movies are a slightly different case. All you need to turn Toy Story into a real 3D movie is to make a second virtual "camera," and since it's not an actual camera, it's just a piece of code, it costs virtually nothing. That's why studio heads don't have a coughing fit about shooting animated movies in 3D, and why every animated blockbuster is coming out in 3D nowadays.
Christmas 2011! Save the date!
So don't give studios extra money for just turning their 2D movie to a diorama. It didn't cost them, why should it cost you?