At a movie studio, once the pesky task of actually making a movie is out of the way the guys in the suits go to work. Their job is to bend and manipulate the movie footage into a short trailer that will tell you exactly what they think you want to hear. And it should be noted at the outset, they think you're retarded.
Here are five things we'd ask them to kindly stop doing, and why we know they never will.
5Show Scenes That Are Not In The Movie
Superbad's 30 second trailer promised that "Every generation has one iconic movie that is... quoted non-stop... Superbad is that film." That's high praise for movie producers; while we might mutter "douchebag" when a grown man emerges from a public restroom, fans his crotch and says, "Do not go in there!" in his best Jim Carrey inflection, the marketing community considers that shit free advertising.
What makes less sense is why, in a movie that's chock full of quotable nuggets, they chose "McLovin, sounds like a sexy hamburger!" to be the one line that turned up in the trailer that bragged about quotability. You know, since that line was so memorable that the filmmakers left it out of the movie altogether.
It didn't matter that the line was in no way quotable since it was a response to a name that doesn't exist anywhere outside of the movie, nor did it matter that both Jonah Hill and Michael Cera had funnier TV-friendly lines that were actually in the film. The studio wanted a line by Seth Rogen since he was in the previous summer's "once in a generation" quotable movie, Knocked Up. So the suits rifled through the footage left on the cutting room floor until they found a Seth Rogen line that didn't contain the word fuck, and we got a preview that did a great job hiding the fact that Superbad was actually pretty funny.
"This is a line in a movie!"
But what happens when marketing folks don't have an over abundance of good material to discard in favor of a deleted scene? The trailer for Black Christmas got around that problem by featuring a few moments that were shot just for the trailer. And by a few moments, we mean just about everything you see in the trailer was shot just for the trailer.
According to the IMDB page, the list includes:
An unknown caller saying, "All is calm, all is bright, who is in my house tonight?"
A woman rubbing the snow off her car and a hand reaching through it.
A woman falling off the roof tangled in Christmas lights.
A woman being dragged through the snow by a Christmas lights machine.
Melissa in the hallway with a flashlight while Billy is on the ceiling ready to strike with an axe.
For all of the actual film footage the trailer shows us, Black Christmas very well could be a remake of A Miracle on 34th Street starring Danny Glover and Webster.