Sometimes when attractive people get a raise or ugly people have to eat out of a trough in the cafeteria, the people on the wrong side of that scenario are tempted to equate it to generations of violence, oppression and bigotry experienced by any number of people who actually know what discrimination is.
So just stick "-ism" on the end and there you go.
Really, it's looking like a memorable pun is all that's required for a word to be embraced by society as a whole. So even if you have something that has saved millions of lives like, say, genetically modified crops, if you can think of a kick ass and mildly amusing way to dumb it down and liken it to a shambling, murderous corpse-man, congratulations. You're making language!
Slightly more annoying than making nouns into verbs for no reason ("hold on, I'm Twittering!") is the trend of pluralizing them with "age." No need to say "make love" when "humpage" will do just as well. And, hell, we can label all fire alarms with "Fuck, burnage!" to make it that much clearer to everyone.
While resilience is already a perfectly good word that means the exact same thing, bouncebackability does sound much more like something a semi-literate alcoholic might put on a resume, giving it that added appeal of mouthbreathability words like resilience lack.
The sad part about this one is that it only sounds completely insane until you realize it's mostly done by politicians, after which it sort of makes perfect sense. They know they're full of shit, but hope this somehow can preemptively stop anybody from pointing it out.
"Now, you're all going to accuse me of being a racist here, but let me explain why I think minorities shouldn't be allowed to drive..."
Googling yourself is like masturbation: everyone does it, but it's still embarrassing to get caught. Getting caught and then referring to what you're doing as ego-surfing is like trying to explain to the bus driver that you're simply looking for your bus pass which, when you last saw it, was drifting somewhere around your foreskin, instead of just pulling up your pants and walking home.
Doubtlessly coined by a level 80 Druid tank somewhere in the World of Warcraft, it's a sad day for the species when what you may recognize as that in which everything exists, needs a special term to differentiate it from the "real" world of Facebook friends and LOLcats.
Soon you'll hear it used in sentences like, "So all of the crops are dying and the air is turning poisonous? Bah, who cares about all that stuff that happens in lame old Meatspace."
For more some words you'll wish you had looked up, check out 9 Words That Don't Mean What You Think.
And visit Cracked.com's Top Picks because, well shit, you don't have anything better to do.