If you run a company, it's inevitable you're going to get criticized. But you don't care, you've got your successful business, power and millions of dollars. You can just let those angry words roll right off you. Right?
Well, you could do that, or you could throw a tantrum like an angry toddler. For instance...
7Circuit City Shreds Criticism. Literally.
Cracked's inferior, still-printed-on-dead-trees competitor MAD Magazine ran a parody of a Circuit City circular back in August 2008. Circuit City happened to be circling the drain at the time, so they were kind of touchy.
Realizing immediately how many consumers make their purchasing decisions based purely on MAD's advice, Circuit City recognized the situation as a corporate emergency.
Corporate ordered every Circuit City that carried MAD (about 40 of them, out of 700 stores) to destroy every copy of the magazine they had in stock, which we like to think included ripping issues from the hands of crying children in the checkout line.
Fairly quickly after the story hit the Internet, somebody at Circuit City realized that their bizarre Stalin-esque censorship campaign was about to bring the company more negative attention than MAD's parody ever could. Not such a good thing when the entire company is teetering on the brink of utter collapse.