When your epic two minute car commercial only features the actual vehicle on screen for about 15 seconds, you know it's time to make a better vehicle and/or purge the marketing department. Rather than taking the traditional car ad approach and, you know, showing the viewer what features the car has, we are instead treated to what sounds like the opening paragraph of that paper your philosophy student roommate got an "F" on.At first the ad hangs on to some illusion of normalcy as we see stressed workers in an office, apparently about to have their entire careers turned around by buying a new car. But then bubbles start flying through the air, children on horses plow through clouds that are... on the ground, for some reason, rain pours from the heavens and everything quickly descends into incoherency.
Most suspicious of all is the line "wealth is measured in time, not money." Well that's sure convenient, because after you pay over $75,000 for the latest Range Rover model you'll be wealthier than ever, thanks to all that free time gained from not being able to afford a house to take care of. Wait, does this wealth thing work both ways?
"Yes, I'd like to pay for this car... with time."
As we mercilessly forge onward to the finish line, the commercial descends into utter madness. Two Asian women emotionally hug for no apparent reason, and the driver at the start of the ad wanders through what appears to be a post-apocalyptic wasteland while his stolen car drives by in the distance, where it is promptly attacked by people wielding giant balls of fire. We then fade to black, having learned absolutely nothing at all about what makes Land Rovers better than any other vehicle on the market.
Proving that it's not just Americans that can make bad commercials, Thailand's rapidly growing advertising agencies have been making huge advances in the field of baffling ads.
The commercial starts off with a father saying his newborn daughter is the first miracle of his life. Right in front of his wife. I guess meeting the woman he loves and marrying her doesn't count as a miracle. What a dick.
The next 45 seconds of the ad features a montage of the father taking care of his young child, with soft piano music in the background. Just when you're starting to feel all warm and fuzzy, tragedy strikes, and it strikes hard.
Another, much shorter montage shows us that daddy's innocent little girl has been knocked up, and he doesn't look very happy about it. His wife urges to go easy on her, and when the girl tearfully apologizes he responds in a rational and thoughtful way by slapping the shit out of her. At least that's what it's supposed to look like, but the daughter ends up taking one of the greatest dives in Thai commercial history.
Yet she somehow manages to get to her feet instantly, allowing the two to embrace. Wow, he sure came around quickly; domestic abuse pun definitely intended. Cue powerful string music and the sounds of the daughter sobbing that clearly don't match up with her mouth in the video, one more montage for good measure and that pretty much wraps things up. Cut for time: The father chasing down his daughter's boyfriend with a knife, only to have a change of heart and welcome him into the family right after stabbing him.
This sure was a great ad that took babies, pregnancy and dosmestic abuse and totally endorsed, or possibly condemned it. The tag boasts that it's an insurance company, but what can you insure against? Premarital pregnancy? Abusive, bipolar fathers? Bad acting? What are the premiums like for that?