Think you drank a lot last night? In the olden days, you'd have a shot of whiskey at lunch, finish out your day at the office, come home and have a martini or two, then drive to a cocktail party, down a couple of highballs with a bourbon chaser, and get behind the wheel to race erratically home to your eager, negligee-clad wife. The Establishment Man was a jovial, booze-powered social animal, and pop culture was ready and willing to encourage his alcoholism at every turn.
10Novelty Drinking-Themed Toys
Various versions of the battery-operated animated novelty Bartender toy were marketed in decades past, including one strangely endorsed by kiddie cowboy matinee favorite Roy Rogers. This guy set a great example for the little ones, as he cheerily shook up a cocktail, poured it and sent it "down the hatch" like an 80-proof Teddy Ruxpin.
His face would glow red and (in some models) smoke would puff out of his ears, then the mechanism would reset and he would be ready for another round. The aftermath wasn't neglected either; this closely-related aspect of the wastrel's hobby was covered by the Man In a Barrel liquor dispenser. Press his button and he looks both ways, grabs his "tap," bends over and urinates booze into your cup.
Endless entertainment for drunk children.
9Eye-Catching Bar Signage
You know those vintage signs that college students ironically hang on their walls for their surreally earnest endorsement of booze? Well, those signs actually hail from a land before irony called post-Prohibition-era America, where straight-faced enthusiasm for getting blind drunk was matched only by an unwavering belief that tin signs shouldn't pull any punches. Sometimes subtle and sophisticated ("BEER Cooled Correctly"), sometimes not ("BEER," forcefully proffered by the illegitimate son of Plasticman).
Sometimes they were downright bizarre, as in the above "DON'T DRINK WATER - DRINK BEER" ad which appears to be aimed at cows and/or turtles, possibly the only "untapped" alcohol market at the time. Even the then-closeted homosexual community was catered to, using code words ("The GAYEST SPOT in Town") and disguised mainstream imagery. Note the concealed manly bustline, Adam's apple and discreetly bulging shorts of the "QUEEN" -- only his/her hairdresser knows for sure! These beautiful designs made sure everyone drank until they landed in the shiny, pretty gutter.