CRACKED to sponsor NYC Underground Comedy Festival

WEDNESDAY, September 7 (New York) - Cracked Entertainment, Inc., parent company and publisher of the 47 year-old national humor publication CRACKED Magazine, announced today that it would be joining the list of primary, big-wig, VIP, velvet rope, special sponsors of this year' New York City Underground Comedy Festival.

In its third year, the New York City Underground Comedy Festival is the one of the largest showcases of emerging and established comedy talent in the country. This year' festival will begin on October 2 and run through October 10. It will consist of more than 300 events in comedy clubs and venues that include "The Comic Strip" and "The Gotham Comedy Club," and will feature such comics as Dom Irrera, "Howard Stern" regular The Reverend Bob Levy and Eddie Brill, talent coordinator and warm-up comedian for "The Late Show with David Letterman."

"We really wanted to work with the team from CRACKED this year," said George Sarris, Executive Producer of the Festival. "And it had nothing to do with the fact that a few other publications like THE ONION, MAXIM, RADAR, HUSTLER, KNITTING THIS MONTH and the AARP Magazine had all opted out and that CRACKED was last on our list. Nothing to do with that at all," he added.

The sponsorship comes with CRACKED re-launching its new website, CRACKED.com, immediately before the start of the Festival. "We see this sponsorship is a great way to re-introduce this 47 year-old comedy brand to a new audience of adults who love comedy and who like to laugh at people," says Monty Sarhan, CEO and Publisher of CRACKED. During the Festival, CRACKED.com will also be providing coverage of key events, including Festival exclusives such as what George Sarris is wearing (today's answer is boxers) and how comedian Jim Mendrinos' beard is growing in. "We think it' off to a good start, except for a small patch to the right of his upper lip," Sarhan added.

About Cracked Entertainment, Inc.
Based in New York, Cracked Entertainment publishes CRACKED Magazine (www.cracked.com), one of America' oldest and most well-known comedy magazines. The company' redesign of the 47-year old CRACKED Magazine is already underway, with an all new website slated to come online in October 2005 and the print magazine making a return to newsstands in early 2006.

About the New York City Underground Comedy Festival
Produced by Sarris Productions, the New York City Underground Comedy Festival (www.nycundergroundcomedy.com) has emerged-- in the space of only three years-- as New York's leading showcase for comedy. Officially recognized this year by Mayor Mike Bloomberg, the Festival has become a meeting-ground for leading comedians and entertainment industry executives from film and television. This year's Festival will take place from October 2nd through the 10th at more than 300 venues throughout New York City. Among those already scheduled to perform this year are Dom Irrera, Freddie Roman, Judy Gold, Wendy Williams, Jessica Kirson and "The Jewish Rapper" Eric Schwartz.

Contact Information
For additional information about Cracked Entertainment, please contact:
Cracked Entertainment, Inc.
381 Park Avenue South, Suite 1200
New York, New York 10016
www.cracked.com

For all press enquiries about Cracked Entertainment, please contact:
Giles Hanson at Maloney & Fox
646 356 8315
Giles Hanson

For additional information about Sarris Productions or the NYC Underground Comedy Festival, please contact:
George Sarris