In boardrooms across America, the best and the brightest corporate minds spend countless hours trying to come up with the perfect slogan for their corporations. In courtrooms across America, the best and the brightest lawyers earn countless dollars finding new ways to sue those corporations.
So, it's not surprising that so many companies choose their words very carefully when developing slogans, crafting the language to be vague and ambiguous enough that they can't possibly be sued for misleading advertising. On the plus side, no lawsuits; on the minus side, most of today's corporate slogans are complete meaningless gibberish.
9Hilton: Travel should take you places
This slogan is so bland and devoid of meaning that we have to wonder if the heiress herself came up with it, possibly during her third-grade vocabulary flashcard sessions. Otherwise, we're forced to conclude that the Hilton Corporation simply wanted to remind us what the definition of "travel" was, just in case we were trying to reserve a room in our own homes via the Hilton website.