Sex sells, but that doesn't mean that selling things using sex is easy. You figure a little cleavage can go a long way to sell cars or beer, but in the wrong hands a sexy ad can turn into the stuff nightmares are made of.
Not even sexy nightmares, either.
12Baby Soft's Sexy Toddler
It really is hard to work pedophilia into your ad campaign gracefully. In the 70s, this Love's Baby Soft ad, with a dolled-up, pouty-lipped child and the slogan "because innocence is sexier than you think" appeared in an issue of Tiger Beat magazine.
And really, what better place to convince both young girls and sexual predators that this product can turn a preteen into a sexual dynamo?
We can't figure out whether this ad means the 70s were a much more innocent time (when, what, nobody had heard of pedophiles?) or a much, much sleazier time. From our brief research into the 70s, we're going to go with the latter.
Fortunately, we've come a long way since then...