In the Golden Age of Advertising, producing commercials was easy. You could pretty much toss in any horrific stereotype you thought would help sell your product, and if any minorities complained, who cares? Minorities aren't the majority, duh.
Of course, in this era of political correctness, those clumsy, cringe-worthy stereotypes are a thing of the past.
8Pond's White Beauty (2008)
When you watch this schmaltzy ad, you slowly come to the realization that the theme is, "If your epidermis isn't white enough, the man of your dreams will never love you."
Oh, we're not reading too much into it--Pond's White Beauty is an Indian line of skin whitener.
I'm sorry, you're just too brown.
Hey, is that my ex?
Is she still brown?
So, although the ex-boyfriend in the ad eye-fucks the living shit out of his lost love, he just can't get over her icky brownness, even if she's portrayed by former Miss World Priyanka Chopra.
Upon removing my sunglasses, I see that she is still too brown. Gross.
Over the ad's next four installments (yes, it's a five-part skin whitener epic) the girl wins her man back thanks to her brand new pallor. Well, that and his new girlfriend was a total bitch, but it's mostly the melanin thing. We'd like to think the antagonist tries to win him back by whitening her skin even more, and the two women end up bleaching back and forth until they both look like yetis.
The ideal beauty.
7Coloreria Italiana (2006)
Taking the above to the opposite extreme, in the world of Italian laundry products, myths about black men's ravenous libidos are still alive and banging:
The ad opens with a woman doing her laundry. Her scrawny, white husband walks by and tries to seduce her.
"You want-a make-a the sex?"
She rejects him by shoving him into an improbably spacious washer.
After her hubby drowns in detergent, she opens the machine, only to have a buff black man emerge as hip-hop blasts from the heavens.
And lest you think we're stretching things here a bit, here's the sequel.
This time it's the husband who commits violent washing machine homicide...
Oh, how the tables have turned.
...but his scheme to replace his wife with a nice Afro-Italian babe backfires when the same sexy black dude pops up, foreshadowing some non-consensual, man-on-man interracial ramrodding.
Oh how the tables have turned... gay.
Stay classy, Italy!