7 Hilariously Failed Attempts at Politically Correct Toys
Sometime in the 1970s, toy makers realized that not all the children of the world are rich, healthy, white Americans. Eager to get their hands on some non-white dollars, they got busy redecorating their dolls with new ethnicities, diseases and unwanted teen pregnancies.
And really, who better to handle sensitive racial and social issues than toy makers? As it turns out, just about anyone.

Wanting to stay vigilant at the forefront of producing children's toys that make everyone horribly uncomfortable, Mattel identified three universal truths about little girls:
1. They love dolls.
2. They value - no, cherish - no, get high on the institution of marriage.
3. They love uncapping pregnant bellies to get sneak peeks at unborn fetuses.
Using this wisdom as a blueprint, Mattel conceived (get it?!) Happy Family Pregnant Midge and Baby (her original name "Unwed Janet and Bellysack Full Of Jason the Blockbuster Clerk" was deemed too controversial).

So What's the Problem?
The pretty picture of wholesomeness starts unraveling the minute you lift up Midge's dress, which every single one of us would do within two seconds so there's no point in denying it.

She looks pretty much the same as our moms did, minus the tattooed stretch marks and appendix scars. Things don't get offensive until the kids want to play C-section with Midge, which by the way they totally fucking can. Her baby gut is magnetic, so snap that son of a bitch off and boom, it's upside-down fetus time.

Whip that placenta-less baby out and it's ready to play dress up, but don't forget to snap Midge's skinny belly back on or else Daddy will have to beat the pretty back into her.

The quickest way to tight abs? Child birth, apparently.
Shockingly, Knocked-Up Midge and her creepy ass baby were scrapped shortly after their launch.

Much like Madonna, Barbie is super great at bastardizing other people's heritages in the sexiest, most gap-toothed way possible, and Mattel decided she needed to give the ladies of China and the Amazon a makeover. Check out the picture above; the Chinese is practically radiating from her body.
Meanwhile, Barbie's visit to the southern hemisphere yielded similar results in the form of a doll that doesn't look a thing like Megan Fox.

Clearly modeled on actual people living near an actual river called the Amazon.
Mattel captures the spirit of both of these mighty nations flawlessly, from the feathers atop Amazonian Barbie's sleek, gleaming hair and the tribal tattoos on her pasty white thighs to the distinctly European facial features of Chinese Barbie, these dolls scream EFFORT from the get-go.
So What's the Problem?
In the case of Amazonia Barbie, "effort" means crapping out a design of a white woman wearing enough make-up to pass for a gay guy passing for a white woman posing as an Amazonian disco queen.
Looking at authentic pictures of Amazonian women, we can see where there'd be some confusion:

And their depiction of a Chinese woman can be excused provided that your definition of "Chinese" is "Catherine Zeta-Jones."

Chinese.
Besides the full-on disregard for a major physical trait of Asian races (THE SHAPE OF THE FUCKING EYES), Mattel went through the trouble of actually painting on eyebrows that were distinctly lighter than the color of the doll's hair, as if they weren't quite ready to go "full-Chinese" just yet.

It's much better to imply that this pale-skinned, sedately smiling beauty is gently aware of the people of China and honors them with her wig and Mandarin dress, but at the end of the day she can still take all that shit off and go back to being white.

During the presidential election race in 2008, a Utah-based company called TheSock Obama Co. released what they referred to as "historical presidential memorabilia" and what everyone else in the world referred to as "a sock monkey Barack Obama."

Basically the same thing.
They began selling the doll on their website www.thesockobama.com, proving that some marketing campaigns never move beyond the weed-fueled play on words they began with.

"Dude, you know what totally rhymes with Barack? Like... sock. Do we have any more cheese?"
Meanwhile, Brass Key Keepsakes, a company known primarily for manufacturing children's dreams in the form of Disney Princess dolls, recently introduced a line called Cuddle with Me, which features racially diverse infants packaged together with a stuffed animal companion.

This can do nothing but succeed.
Depending on which version you buy, that companion is either a panda bear or a monkey, animals that rank just below "crocodile" and "scorpion" on the list of things you should never let anywhere near your children. Both dolls were available in white, black and Hispanic and were sold in Costco warehouses, presumably bundled together with 200 AA batteries and a triple pack of Frosted Flakes.
So What's the Problem?
This may come as a surprise to people who've lived their lives completely isolated from all black people and black culture as a whole, but they tend not to like the "black people are monkeys" thing. Yes, it's truly political correctness run amok when you can't even stereotype an entire race as subhuman.
As you may have noticed, both Barack Obama and the Lil' Monkey baby doll are in fact black people. Media outlets across the country picked up the story on both, as tends to happen with this sort of thing.

"Damn! They're on to us!"
TheSock Obama Co. defended their product, calling it "cute and cuddly" and insisting they hadn't meant to upset anyone with their "charming association" between a black man and a monkey.

Pictured: charm.
In fact TheSock Obama is still available for sale online along with a sock monkey Joe Biden, which was probably meant to be given as a gift to misbehaving children.
Lil' Monkey, meanwhile, was pulled from stores and the line was discontinued, presumably teaching Brass Key Keepsakes to spend a little more time developing their next product before unleashing it on an unsuspecting public.

Hasbro upped the racist ante in the early 80s with not one, but two Native American G.I. Joes. On the left up there is Charlie Iron-Knife, AKA "Spirit," a mystical tracker. On the right is Franklin E. Talltree, a thrill-seeking airborne specialist creatively nicknamed "Airborne."
So What's the Problem?
Despite their somewhat confusing and stereotypical last names (Talltree, OK, fine, but Iron-Knife... what?), there doesn't seem to be anything immediately objectionable about these two NavaJOES. Except for, well, Spirit has an eagle on his arm and seems to be wearing an apron for no reason... but Native Americans get those standard issue on the reservation, right? Maybe his file card clears that all up:

"Spirit comes from a family so far below the poverty line that they never realized they were poor." Yes, seemingly unhappy with the regular old "Indians are poor" stereotype, they decided to go all-out and have Spirit be so fucking broke he doesn't even know it.
He was a hunting guide, because hunting is all Native Americans know how to do, and after Vietnam he rejoined the Army for "reasons inexplicable to anyone but a Native American mystic warrior," which might as well read "because of some Dances with Wolves bullshit."
Sadly, Airborne fares no better:

See? He's wealthy, he's smart, an accomplished lawyer-OH FOR THE LOVE OF GOD:
You look at him and sometimes he's looking right through you. Must be the Indian in him. The Navahos [sic] call it "the far-seeing look." Spooky!
Those crazy Native Americans. If they're not summoning spirit devils with their mystic mind powers, then they're just looking at you, all aloof-like. Damn them and their crazy injun ways!








Not all breast cancer sufferers lose their hair, and even less lose breasts. On top o that, most of the ones that do either wear a wig or have implants, to make that fact unnoticable.
Replygotta remember, there are only like, 20 black people in all of Utah, so it's not like they knew any better when making the sockbama
ReplyBut if they had made a bald barbie with missing breast, everyone would have been mad. And I was always called an Oreo for being being black and white not being full black and wanting to be white. I always thought the term was for the first one.
ReplyI HAD that barbie doll! My mum used to bring it out whenever we had people over and I never understood the fuss.. I don't get why it was removed.. big deal, it's a doll depicting how women carry babies. I'd rather my daughter play with her than barbie in fishnets and thigh high boots, driving a bright pink convertible!
ReplyI actually think that a bald Barbie might have some selling points. Like, with a regular barbie, attemts at hair customization usually end up looking like the hair is an Old God. If you could put wigs on them and take said wigs off, they could easily change Barie's hairstyle or hair color. Plus, you could sell a toy that was just a huge pack of wigs that kids could scream at their parents to buy.
ReplyI don't understand the conflict with the Cuddle Me doll and monkey. It obviously wasn't intentional, and they could have easily paired the panda with the black baby, and the monkey with one of the others. Personally, I don't see something like that as a problem or anything to with race or racism unless someone points it out. Then aren't they kinda being racist? Also, the pregnant doll would creep me the f**k out if I was a child. A pregnant doll is grand. One where you can just rip her whole freaking stomach off and expose a foetus is demented. I bet some kids were terrified of pregnant women after that :p
Replywell, I think the problem was mostly that they named the black baby "Little Monkey"...
I had the pregnant barbie and the (black) Oreo barbie!
ReplyI'm sorry but i LOVE sock monkies - and I'm 28; i give all my nieces sock monkies when they are born- if the parents happen to be liberal, I'd by Obama sock monkey (and mock them) but a few month old child just sees a squishy toy to drool on. My BFF's are coyboys junkies and we are die hard Bears fans. Guess who's getting Bears cheeerleading outfits next Xmas;-).
ReplyGranted Its an inside joke but it's still hysterical and we know they will pay us back in spades once we have our baby!
I wonder if they will make a barbie in a hijab. I adore hijabs and I think they are pretty.
ReplyIf you really want a hijabi Barbie you can get a Fulla doll, they're disturbingly popular in the Middle East (own brand of breakfast cereal and everything).
To be honest, this is the first time I heard of the Oreo insult and I'm not even white.
ReplyIt's an African American thing, I only know about the whole Oreo thing cos so many websites I go to are American based.
"Where is African America?"
"I don't know... It isn't on any of my charts!"
"Oreo" is a term used in the African-American community to describe a black person who, on the inside, really wants to be white?
Reply Hide All See All 3 RepliesOkay, now expand that and explain what a black person is and what a white person is without using racial stereotypes. GO!
Wee bit hypocritical, is all I'm saying.
So races other than whites use terms that are racist and filled with unfortunate implications, who knew?
Black person: Has black skin. Generally of African descent.
White person: Has white skin. Generally of European descent.
/Done
I always heard Oreo used for the child of a white/black couple.
Man, thats easy! See, white people, they be drivin' like this: "Oh my goodness, I am late for my very im-por-tant business meeting with the boss! We're trying to get the Johnson account today! Oh dear, oh dear!" But brothers, see, they be drivin' all: "*imitating loud bass* YEE-UH, LITTLE IN THE MIDDLE BUT SHE GOT MUCH BACK!!". Am I right!? And when a white dude be makin' love, he be all: "rrmf...ummm...n'geee....oh dear, I ejaculated." But not the brothers, right? Brothers be all: "Mmmm, yeah...we been doin' this for a week, girl...". Some Teddy PENDERgrass up in that shit! And she say "Oh no you di'in't, muhfukkuh!" But we did! This dude knows what I'm sayin'! We did! Them white women, man, sisters may say 'no you di'in't' but them white women don't NEVER give up the butt!
Hence, an Oreo is a black person who wants to drive in a panic and without a lot of bass in his music, have sex for only a few seconds and hopes his girlfriend or wife always declines anal sex.
Okay, I still don't see the problem with the Pink Ribbon Barbie. Did people with cancer WANT the doll to look like she's suffering or something, or did they just not want a doll whose proceeds go to helping them and millions of other sufferers? I'm not trying to be condescending or smart ass about it; I really want to understand the problem people had with a Barbie doll.
Reply Hide All See All 5 RepliesIt shouldn't be any problem. A beautiful Barbie doll appeals to little girls, Mothers will love that the doll helps the foundation and girls will have a pretty doll to play with. Is a Win win but apparently someone at Cracked didn't got the Barbie she wanted as a kid and hates Mattel LOL
Yeah, if she had a mastectomy and was bald, she'd just get further down the list and even MORE ridiculed...
the problem is that people are overly sensitive about certain thing and just like to b***h and moan
Exactly, they'd say a bald Barbie was insensitive or upset children or something. It'd be the same as the pregnancy thing. Kids kinda understand it but not really, and adults would complain about showing them such an upsetting thing at a young age. Once it's helping a cause, it shouldn't really matter if the doll itself doesn't show the illness. At the same time, they could have made one with short hair and bandanas or something? I get the point that it would be nice for children who did understand it or were going through it. Tricky one.
So glad I'm not the only one who saw no problem with that doll. It's wasn't a Barbie that taught kids about cancer, it was a Barbie that helped raise money for the cause...
If you're so sensitive that a f*****g toy offends you (to the point that you take time to complain to the toy company about it), then you need to go live in a country in which real problems exist and threaten your way of life/your life, period. Don't like the toy? Don't buy it. Move on.
Reply#4 they spelled it navaho not navajo. Tryin real hard
ReplyThey spelled it "Navajoe" on purpose, in reference to the G.I. Joe action figures the two come from.
actually ladyspade i think the commenter was referring to the file cards on the gi joes, which both spell it NAVAHO/NAVAHOS, not to the author, who was using navaJOES in the article. if you go back and look at the file card pis, you can see it.
a lot of these aren't that bad. i think they're just over analyzing.
ReplyI actually got a newborn and a premature Cabbage Patch doll as a kid. Mom and got them for me because *I* was premature. They used them to explain all the issues I had, and the differences, and I then insisted that premature one had to be treated like I was when I was born. It helpped the little me understand why I was smaller than other kids, and had why I had alot of the issues I did.
ReplyRacism shmacism, I want that badass Indian GI Joe. He has a freakin' eagle.
Reply Hide All See All 3 RepliesHeck yeah! I still have one. He's awesome. But oh, wait, we're supposed to be offended by him. Ooops! Forgot I lived in Communist China for a secon......oh, really? Still America? Hmmm.
Boo to the people giving you a thumbs down doras.
not to mention that his skydiving buddy has a better resume than most joes, no matter the race
Obama's not black. He's mixed race. Now I know all about the "mixed race people are monkeys" stereotype. I geuss I learn something new every day.
ReplyIt's called hypodescent. Google it.
The controversy is silly. I mean, Obama, no matter what race he is, does kinda look like a Sock Monkey. No one (in this case) said that all black people look like monkeys, myself included. Hell, some WHITE people look like Sock Monkeys. Grow a pair, whiny babies!
I actually own number 7 Lol xD
ReplyAfter reading the comments I've come to the conclusion that toys should only be realistic (as deemed appropriate by a multi-cultural board of directors) and have nothing to do with imagination what so ever.
Reply Hide All See All 4 Replies"The Joe with the Indian skirt? Yeah, he has to go. Not racially sensitive. Dr. Mindbender? What's wrong with him? He's an evil white scientist, I don't see the point."
Perhaps the point is most of these were toys aimed at children, not to teach them racism, but to sell a f*****g product. Regular soldiers and dolls get boring pretty quick. Therefore, adding flair to the toys in any way possible will help sell them.
Newsflash: no one wants to buy a bald, boob-less Barbie doll, especially not the kids who play with them.
Why isn't the white Oreo Barbie racist? Oh, because that doesn't fit the racism profile, which HAS to exist everywhere. Newsflash: Mattel AND Oreo had to sign off on the black and white Oreo dolls. I highly doubt anyone thought, let alone knew about the so-called racist slang term for an Oreo. Besides, isn't that something we shouldn't be acknowledging? Kinda like taking the power away? They're f*****g dolls!
Dear idiots, anything can be insensitive or offensive to another person, it just depends if they are a crybaby or not.
Totally agree.
THANK YOU.
I find your comment offensive! The term "boob-less" is hurtful to those of below-average bust probably! Also, it portrays feminists as angry lesbians somehow. I don't really know all the details for that one, but rest assured, I feel like a victim on behalf of someone or other!
Best comment on this article. *applaud*